Journal
Thoughts on 3D design, animation, and digital craftsmanship
Insights, case studies, and behind-the-scenes looks at the work we do.
Arch-VizIndustry Insights3D Trends
The State of Architectural Visualization in India — 2026
How the Indian arch-viz market evolved from a pricing war to a craft-driven industry — and where it's heading next.
May 2, 2026
BlenderPipelineProductionTools
Why We Switched from Cinema 4D to Blender (and What It Cost Us)
The real costs — and real savings — of moving a production studio from Cinema 4D to Blender.
April 21, 2026
ProductionRenderingTechInfrastructure
Rendering at Scale: Building a Studio Render Farm on a Budget
How we built an in-house render farm for ₹18 lakhs — and why it beats cloud rendering for our workflow.
April 7, 2026
Product VizTechniquesWorkflow
The Art of the Product Reveal: Structuring a Hero Shot
A behind-the-scenes look at how we approach product hero shots — from lighting to compositing.
March 21, 2026